MARKETING STRATEGY

Marketing strategy

Marketing segmentation

For our product, we plan on targeting teens 13 and up, adults of all ages, those with disabilities or in handicap, and the elderly.

Detailed market breakdown

Teens (Ages 13 - 20): 35%
Adults: (Ages 21+): 50%
Disabled (or those with back pain, arthritis, knee/ joint pain, etc.): 15%

Our primary focus is to target teens or young adults, adults, or those with some dis-advantages who tend to find themselves spending a lot of time moving place to place, spending times outdoors, or carrying certain objects daily (like students with books, office workers with paperwork, shoppers and carry-ons, etc.)

Target market segment strategy

Strategic partnerships

Our plan is to have one sponsor to loan a certain amount to have our product be sold and available to buy in different locations, such as; Best Buy, Fry’s Electronics, & many more electronic stores.

Strategic niche marketing

Our product will be sold with a guaranteed refund if the consumer does not find it too appealing, before 10 days. Also a 2-year product replacement.

Website marketing strategy

We will advertise our product via ads on websites, apps, Youtube, etc. and will cooperate with well-known celebrities to help endorse our product on social media like twitter, Snapchat, Instagram, Facebook, etc. We soon will make a 30 second commercial which we hope to get on as soon as possible.

Sustainable competitive advantage

Depending on our sponsor, we will be able to gain a competitive advantage over any other technology. At the current moment, our product is solely ours and is not public.

Industry analysis

The backpack industry from 2011 to 2016 had an annual growth of 3.3% and a revenue of $162 million.

threats are more competition
opportunities are sold online and store for steady annual growth.