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Benefits

 Value proposition

The LaFlaire Bag separates itself from the competition because it is a self-moving bag which follows the user's location via GPS and Bluetooth. Unlike other brands, our product is intended to be a hand-free product.

             Competition and buying patterns

Our product will be a high quality brand and the competition are

  • Jansport

  • High Sierra

  • SwissGear

  • others 

We will sell our product through our website and will be sold at well known stores like target, walmart, Best Buy â€‹and ect... 

Sourcing

All of the sourcing of the product will be all funded by Mcnamee Productions.

Competitor Video​

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Competitive Advantage

Our product is one of a kind. The LaFlaire Bag is the first portable hands free platform, which follows the user around wherever they go. Our bag also sports portable Bluetooth speakers and portable chargers for the convenience of the user. The LaFlaire Bag would cost only $95. Expanding our product to other parts of the world will give us a good competitive advantage 

Competitive comparison

Products that come close to our company is the Modobag, a portable suitcase which you can actually ride on. Our vision is to have our product a “norm” in society, and have the LaFlaire Bag a household name. The Modobag in the other hand costs up to $1,300 to purchase, not to mention it is just a suitcase which limits its use to airports and travel. Another product would be the dressage 34” wheeled leather rolling case by T. Anthony. Which costs $5,500, limiting to wheels that aren't possible to go up stairs and functions that aren’t as modern as ours. Third product that is similar is the ZUCA Sport Artist Mystic which cost up to $343.38 on Newegg. Not only does it cost more than our bag, but it also serves no purpose like ours. Our bag contains a portable charger, wheels that are capable going up stairs, and even GPS. A bag that has a chair like the ZUCA Sport is a good competitor but can not be compared to ours. The last competitor that is similar is the Micro Luggage. Costing up to $299.99. This is only limited to airports and travel, but the owner is able to ride it as a scooter on the go. Though it has a function where you could ride the luggage, it doesn't have a function where it's hands free like the LaFlaire Carrier. 

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